Playful, edgy and powerful, Australia’s No.1 selling professional hair care may use sensual marketing, but it delivers results.
If you haven’t seen MUK’s catchy, nearly nude, sensuality-infused ad campaigns, chances are you’ll hear about Australia’s No.1 selling hair care brand via someone who has tried it. Because it works; and, yes, it’s great.
On one hand we might be thinking: Who needs another skin or hair product? On the other, we’re creatures of curiosity and fans of new, new, new innovation. So when I was asked to sample a major hair product that is still commercially new to the US, I happily obliged.
I built my sampling around MUK Hair Care’s intense conditioners first (my true test of excellence) and then a few shampoos and styling products. Not only was I happily surprised, a few of my items proved more than impressive. The MUK Intense series performed miracles on my wavy, colored and naturally dry hair. The Deep MUK 1 Minute Ultra Soft Treatment is terrific when you need a fast, penetrating treatment infused with sea kelp extracts that shows your hair some seriously fast love.
Kinky MUK is for amplified curls; Fat MUK adds weightless volume and shine while conditioning; Deep MUK is for achieving ultra-soft hair; Intense MUK is a more saturated treatment of protein and conditioners to strengthen stressed hair.
The MUK Spa line provides a thorough experience to every step of your hair care routine and a complete start to finish richness and rejuvenation. Fortified with super light, absorbent Moroccan Argan oil as its primary base, I found the product’s supporting extracts to be equally impressive—linseed oil, sweet almond oil, keratin protein and Aloe Vera.
As most of us know, Aussies are generally an outgoing, fun and humorous people—and that seems to extend to their hair. Hair fashion in Oz is always enviably forward in fashion (the men even more so), so using the right styling product to control, direct or mold hair to extreme angles requires targeted styling products. Shiny, smooth hold—Slick MUK—is the obvious go-to for finished looks. But say you want your hair to look gritty for bowling night; or you want a flexible hold with a matte finish; or a styling mud for daytime; or be almost edgy with a more natural molding cream’ or perhaps you’re bold and just want brutal hold with Hard MUK; or prefer no hold at all, but want incredibly shiny bounce with Hot MUK Serum; or choose a tossed bed head instead with Beach MUK Sea Salt Spray—the options are nearly infinite.
These Aussies are on to something big. MUK Hair Care, be on the lookout—and, remember, you heard it here first.