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Marco Medrano

As Now It Counts’ Grooming + Beauty Editor, Marco Medrano has enjoyed a long career as a beauty expert. Formerly the Beauty / Grooming Editor for luxury magazine HudsonMOD, and VEGAS INC, Medrano is also a licensed cosmetologist in several states including California, New York, Nevada and Florida.

Wham. Bam. Get VIVA Glam! And You’ll Be Supporting The MAC AIDS Fund In A Sexy Way


Fashion darling MAC cosmetics (famous spokespeople include Rihanna, RuPaul, and Cyndi Lauper) redefine the perception that “I woke up like this”. I remember MAC cosmetics at the beginning of their reign, when almost every model, fashionista and of course spokesperson for the brand was an in-the-know MAC makeup addict, particularly ...

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Kiehl’s Has Pushed Men’s Grooming Into The Anti-Aging Arena With Major Force

anti-aging skincare for men

The famous line has grown up (but not old) with their committed customer base. There was a time in skincare technology when super-hydration and moisturization seemed sufficient. And the skin science beat goes on… Gentlemen, now power-packed enzyme and antioxidant-infused serums, tightening lifters, and all-over brightening for blotches and spots ...

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Kiehl’s Skincare Jumps To The Forefront With Serious Age-Correctors

anti-aging skincare

Everyone “knows” Kiehl’s. But do you really know how they single-handedly brought today’s science and their original, no-nonsense natural- and plant-based philosophy full circle? Here’s a good selection of day and night products that are very unisex and equally assertive in regaining youthful skin. If you’re a twentysomething or a ...

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The Beauty Results Are In: Here Are The Editor’s Beauty Product Picks “Best In Class”

From hair care to makeup, our expert chooses the Editor’s beauty product picks “Best In Class” you should consider. Representing and writing for the 50+ demographic isn’t only a joy, it’s a responsibility. Think about it: Two decades ago we embarked on harsh chemical peels and jagged, granular buffing treatments that ...

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