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6/15/2014

NowItCounts.com

By James Kinney

New Study Quantifies the Effectiveness of Email Marketing

Return on Investment. In the world of Direct Marketing, there is no more compelling metric.

In a new study on email marketing by Jon Cifuentes, he analyzed over 48,000 companies and 1,300 marketers to determine their most effective marketing strategies. The findings from his study conclude that email marketing still retains the crown in creating the most effective ROI for a company’s advertising dollar. The study showed that businesses on average realized a 246% return on their marketing spend.

Epath Digital based in Laguna Beach, CA is one such boutique agency specializing in creating custom email campaigns for small to very large businesses.  Their Advertisers include companies in the financial sector, green energy, elder care and products, and automotive channels to name a few.  Their clients email campaigns achieve typically better results than this study demonstrated due to Epath’s many decades of experience creating and optimizing email marketing campaigns according to their CMO, Eli Gladden. Part of this success is due to analyzing the conversion results their advertisers achieve and cross referencing those results with the traffic channels. By doing so, they can ramp up effective traffic and eliminate non-converting traffic to allow their advertisers to achieve their sales metric objectives. Optimization of campaigns and landing pages as well as ever changing messaging is the key to the long term effectiveness of email marketing campaigns.

According to Epath Digital CEO Bill Baskin, “There is no more effective way to get your product or service in front of millions of people, all of whom have opted in to receive CAN-SPAM compliant email messages.” He goes on to state that “Email marketing is not a panacea for every company or every industry, but our advertisers have had tremendous long term success utilizing these marketing channels, and our advertiser’s success with email has been the driver behind our meteoric growth.”

As a business, it is important not only to understand your internal metrics regarding your desired and acceptable marketing spend per sale, but also to understand your sales culture. Working Internet leads requires focus, intensity, and accountability from the sales team. If your sales team is used to only taking inbound calls, they may not be ready for the effort required to make outbound dials all day and work leads.  Epath says they often have to consult with clients and share best practices and training with companies new to the email marketing space, to help them achieve success.

One thing is certain however, the study demonstrates that email marketing can help a company grow rapidly while maintaining strict control over budget and new opportunities. With smart mobile devices ever more popular, it’s a great way to get in front of your audience while they are on the go or at home, and a very effective means of driving new opportunities to established or growing businesses.

 

 

FOR IMMEDIATE RELEASE                                                                                      
Contact:
Jaclyn Todisco Jaclyn@RosenGroupPR.com; 646-695-7053
Diane Stefani; Diane@RosenGroupPR.com; 212-255-8455


Abby Tegnelia Named Editor in Chief of
NowItCounts 

~ New Online Destination for Americans 50+ to Re-Launch Weekly Newsletter ~

Abby Tegnelia, Editor in chiefNew York, NY (May 8, 2015) – Abby Tegnelia, former Entertainment and Travel Editor at NowItCounts.com, has been named Editor in Chief of the new online destination for Americans 50+. Tegnelia, who has a celebrated career in both pop culture and destination media, has previously worked at Us Weekly, In Touch, New York, OK and was Editor in Chief of Vegas magazine before joining the platform that covers financial, health, beauty, style, travel, news, entertainment, sports and more.

“We are thrilled to have Abby on board as the new Editor in Chief of NowItCounts to continue strengthening its position as the go-to resource for this vibrant demographic,” says Bill Baskin, Chief Executive Officer of Epath Media and Complete Senior, Inc. “Her social media savvy and journalism background will prove to be invaluable.”

Tegnelia (pictured) will put her efforts towards expanding the already successful online platform that was created by Founding Editor Richard Pérez-Feria. On tap for the future will be the re-launch of a free weekly newsletter expanding on the features about celebrities in exclusive interviews, must-go travel destinations, best in food and drink highlights and expert beauty advice.

“I’ve been with NowItCounts since the very beginning and am thrilled to step in as Editor in Chief to continue what my predecessor Richard Perez-Feria started,” says Tegnelia, who currently resides in the San Francisco Bay area. “Lifestyle publications have long been my passion and none more so than NowItCounts.com. The site has become the number one destination for the 50+ generation—from mature travel and entertainment to healthcare and retirement issues. Fun, informative articles targeted to baby boomers and beyond – once you start reading, you won’t want to leave.”

Among the industry veterans who will to report to Tegnelia on the editorial team of NowItCounts include Buck Wargo, Senior Editor/Money + Business Editor; Marco Medrano, Beauty + Grooming Editor; Richard Zombeck, Editor at Large; and Warren Baskin, Design Director.

About NowItCounts

NowItCounts is the destination for Americans 50+ covering financial, health, beauty, style, travel, news, entertainment, sports and more. The digital platform is helmed by Editor in Chief Abby Tegnelia and published by Laguna Beach, CA-based ePath Media. For the latest must-know information for dynamic adults visit NowItCounts.com; like us on Facebook, follow us on Twitter and visit our YouTube channel for exclusive videos.

 

 

FOR IMMEDIATE RELEASE                                                                                      
Contact:

Jaclyn Todisco Jaclyn@RosenGroupPR.com; 646-695-7053
Diane Stefani; Diane@RosenGroupPR.com; 212-255-8455

NowItCounts Revamps Website to Reflect Increased Audience

~ Online destination for Americans 50+ elevates user-experience ~

 

New York, NY (March 24, 2015) – With a mission to improve the user experience for an ever growing audience, NowItCounts, the online destination for Americans 50+, introduces a new web design to accommodate its recent 400% increase in traffic. NowItCounts.com offers, engaging content for adults 50+ to read about their favorite celebrities, learn about must-go travel destinations, discover the best in food and drink, receive expert financial, beauty, health and grooming advice, and devour provocative features.

“This redesign demonstrates our ongoing commitment to improve the quality of service we provide our readers,” said NowItCounts | NiC Magazine’s Editor in Chief, Richard Pérez-Feria. “The new look and interface is a way to provide useful information to the 80 million U.S. consumers, who are a part of this dynamic generation, and helped increase our traffic fourfold.”

One of the reasons for the explosive growth to NowItCounts.com is its successful content relationships with The Huffington Post and The Motley Fool, as well as an ever-expanding presence on its social media platforms.

In the spirit of celebrating NowItCounts | NiC Magazine’s one-year anniversary, the redesign will enhance the user experience with a modern, clean and easy-to-read website that incorporates the latest technology for mobile and social media. The content on the website has been formatted for any device including desktop, phone or tablet, allowing optimal viewing. The redesign will also include new and enhanced content, such as BuzzFeed-like quizzes and surveys, as well as a “Breaking Now” section to clearly showcase the top news stories.

Pérez-Feria is the former award-winning Editor in Chief of Time Inc.’s People en Español, the country’s largest and most important magazine for the Hispanic community, and POZ, the first national consumer magazine for the HIV impacted individual. At both publications, Pérez-Feria enjoyed unprecedented growth, including year over year rate base increase and received numerous honors.

Among the industry veterans who are part of Pérez-Feria’s editorial team and redesign of NowItCounts.com are Buck Wargo, Senior Editor/Money + Business Editor; Abby Tegnelia, Entertainment + Travel Editor; Marco Medrano, Beauty + Grooming Editor; Richard Zombeck, Editor at Large; and Warren Baskin, Design Director.

 

About NowItCounts | NiC Magazine:

NowItCounts | NiC Magazine is the new destination for Americans 50+ covering financial, health, beauty, style, travel, news, entertainment, sports and more. The digital platform and bimonthly magazine is helmed by award-winning Editor in Chief Richard Pérez-Feria and published by Laguna Beach, CA based ePath Media. For the latest must-know information for dynamic adults visit NowItCounts.com; like us on Facebook, follow us on Twitter and visit our YouTube channel for exclusive videos. 

Contact:

Jaclyn Todisco Jaclyn@RosenGroupPR.com; 646-695-7053
Diane Stefani; Diane@RosenGroupPR.com; 212-255-8455

 

INSIDE FEBRUARY/MARCH ISSUE OF NiC MAGAZINE, NEW ONLINE DESTINATION FOR AMERICANS 50+ 

~ Barbra Streisand Graces Cover as The Last Superstar; Top 20 Greatest Sports Stars; Magazine Legend Kevin Sessums’ Celebrity Life; Off the Beaten Track Napa Valley Travel Secrets, Best Face-Saving Grooming Tips for Guys, and more ~

New York, NY (January 22, 2015) NowItCounts | NiC Magazine, the destination for Americans 50+, is the go-to source for adults to read about their favorite celebrities in exclusive interviews, learn about must-go travel destinations, discover the best in food and drink, receive expert beauty and financial advice, and devour provocative entertainment features. From a ranking of the top 20 sports stars to best reasons to get a reverse mortgage, the February/March issue of NiC Magazine covers the must-know trends and news topics especially relevant to this vibrant audience.

 

Barbra Streisand Now It CountsHighlights from the February/March issue of NiC Magazine (online at NowItCounts.com) include:

 

Barbra Streisand: The Last Superstar After a mind-blowing, historic career that spans more than six decades, how does Barbra Streisand still end up on top? Editor in Chief Richard Pérez-Feria explains why. Cover image (pictured) credit: Craig D. Simpson / Streisand: In The Camera Eye, ABRAMS.

Kevin Sessums: Meet the Best Magazine Celebrity Interviewer Ever – From his decades-long perch at Vanity Fair to his current role as editor of FourTwoNine, this famous chronicler of the famous is worth getting to know. Pérez-Feria interviewed his close friend in an intimate Q&A that includes mention of that infamous POZ article about Ty Goldwater (Ross) that bonded them for life.

The Best of Sports: 20 Greatest Sports Stars – Debating who’s the greatest at any sport is a tradition as old as time itself. Willie Mays or Mickey Mantle? Michael Jordan or LeBron James? Chris Evert or Martina Navratilova? Muhammad Ali or Joe Frazier? To help clear up some of the confusion, NiC Magazine ranks the 20 greatest American athletes who are now 50+.

Gentleman, It’s Time to Step up Your Game – Winter doesn’t have to be staid or sluggish. Beauty + Grooming Editor Marco Medrano has the top products and advice to help gentlemen become boys, stylishly, of course.

The Cuba of My Dreams When President Obama announced the momentous change to end the half-century US/Cuba standoff, the reverberations came fast and cut deep. Editor in Chief Richard Pérez-Feria, was born in Boston to trailblazing Cuban parents who fled the atrocities Fidel Castro inflicted on their homeland. Pérez-Feria heart-wrenching personal essay and hopes for the future is a must read.

 America’s Sexy Wine Country – Whether you’re a newbie wine connoisseur or an aficionado looking for new places to explore, Entertainment + Travel Editor Abby Tegnelia has all the details on scenic downtown Napa to off-the-beaten sections of Sonoma, to the wineries of Livermore to help you decide which place is best for you.

The 5 Best Reasons To Get a Reverse Mortgage Right Now – Why are you still hesitant to pull the trigger on a reverse mortgage that will only benefit you in undeniable ways? Senior Editor Buck Wargo is here to help by providing the top 5 reasons to get a reverse mortgage right now. 

It’s Winter: Time To Give Aging Looks The Deep Freeze – Winter is the best time to peel and reveal and science has allowed us to skin-rewind topically, gradually and without down time. Beauty + Grooming Editor Marco Medrano provides the best products to use for the never ending, anti-aging battle. 

For more information, please visit: www.NowItCounts.com

 

About NowItCounts | NiC Magazine:

NowItCounts | NiC Magazine is a new destination for Americans 50+, covering health, beauty, style, travel, news, entertainment, sports, money matters and more. The digital platform and bimonthly magazine is helmed by award-winning Editor in Chief Richard Pérez-Feria and published by ePath Media of Laguna Beach, CA. For the latest must-know information for dynamic adults visit NowItCounts.com; like us on Facebook or visit our YouTube channel for exclusive videos.

FOR IMMEDIATE RELEASE                                                                                      
Contact:
Jaclyn Todisco Jaclyn@RosenGroupPR.com; 646-695-7053
Diane Stefani; Diane@RosenGroupPR.com; 212-255-8455

 

NowItCounts | NiC Magazine: The New Destination for Americans 50+

~ Award-Winning Editor in Chief Richard Pérez-Feria Brings Game-Changing Expertise to Platform for Dynamic Adults ~

 

New York, NY – Richard Pérez-Feria, former Editor in Chief of People en Español and POZ, returns to New York City to helm NowItCounts | NiC Magazine, the new destination for Americans 50+, that covers health, beauty, style, travel, news, entertainment, sports, money matters and more. As he did for the Hispanic and HIV-impacted communities, Pérez-Feria will bring a fresh, creative approach to coverage of a vibrant and culturally diverse market.

“Taking a blank canvas and creating unexpected magic is what I love to do,” says Pérez-Feria. “Being over 50 is not a demographic, it’s a mindset—now it counts. My hope is that this new platform will combat negative marketing phrases such as “anti-aging” in favor of more positive terms like “pro-gorgeous,” as well as bring awareness to the powerful impact the 50+ market has on all areas of our lives.”

Pérez-Feria is the former Editor in Chief of Time Inc.’s People en Español, the country’s largest and most important magazine for the Hispanic community. During his highly celebrated tenure, People en Español enjoyed unprecedented growth, including year-over-year rate base increases, record advertising sales and numerous editorial and creative awards. Every year Pérez-Feria was Editor in Chief, People en Español was on Adweek‘s “10 Under 50” list, a first for a Hispanic title. As the founding Editor in Chief of POZ, the first national consumer magazine for the HIV-impacted individual, the magazine, under Pérez-Feria’s editorial stewardship, received numerous honors, including a nomination for a National Magazine Award for General Excellence.

NowItCounts | NiC Magazine is the go-to source for adults 50+ to read about their favorite celebrities in exclusive interviews, learn about must-go travel destinations, discover the best in food and drink, receive expert beauty advice, entertain themselves with games and devour provocative entertainment features.

Among the industry veterans joining Pérez-Feria on the editorial team of NowItCounts | NiC Magazine include Buck Wargo, Senior Editor/Money + Business Editor; Abby Tegnelia, Entertainment + Travel Editor; Marco Medrano, Beauty + Grooming Editor; Richard Zombeck, Editor at Large; and Warren Baskin, Design Director.

“Bringing Richard in to re-invent the Complete Senior brand into NowItCounts | NiC Magazine signals our commitment to building a robust platform for this complex age group,” says Bill Baskin, Chief Executive Officer of ePath Media. “Knowing what Richard and his team have accomplished in the past we’re very excited to see what the future holds.”

 

ABOUT NowItCounts | NiC Magazine:

NowItCounts | NiC Magazine is a new destination for Americans 50+, covering health, beauty, style, travel, news, entertainment, sports, money matters and more. The digital platform and bimonthly magazine is helmed by award-winning Editor in Chief Richard Pérez-Feria and published by ePath Media of Laguna Beach, CA. For the latest must-know information for dynamic adults visit NowItCounts.com; like us on Facebook or visit our YouTube channel for exclusive videos.

 

Contact: Bill Baskin, Chief Executive Officer
Phone: (949) 379-8044
Email: bill@epathmedia.com

FOR IMMEDIATE RELEASE

EPATH MEDIA AND COMPLETE SENIOR, INC PROUDLY ANNOUNCE THE LAUNCH OF NOWITCOUNTS.COM AND NIC MAGAZINE THAT SERVE THE VITAL 50+ DEMOGRAPHIC IN THE US

Laguna Beach, CA – March 10, 2014.  Complete Senior, Inc. is proud to announcethe launch of nowitcounts.com and NiC magazine, the new must-know destinations for all Americans 50+. Common to both nowitcounts.com and NiC magazineis crucial information that impacts the health, money and family of everyone 50+. Additionally, nowitcounts.com and NiC magazine will be the most reliable resources where adults 50+ can read about their favorite celebrities in exclusive interviews, learn about unexpected travel destinations, discover the best in food and drink, take expert beauty advice, entertain themselves with games and devour provocative entertainment features.

“I’m so pleased that we can let everyone in on what we’ve been working on for so long,” says Richard Pérez-Feria, nowitcounts.com and NiC magazine‘s Vice President, Editor in Chief. “My wish is that every single person in that massive and often ignored demographic visits nowitcounts.com. We built an exciting environment for all of us—about all of us—and I hope everyone will be as excited with the results as I am.”

The launch of nowitcounts.com and the premiere issue of NiC magazine are both top-lined by the first-ever “power ranking” of the 50 most influential Americans 50+. With Oprah Winfrey landing at the top of the much-debated list, complesenior.com hopes to start a conversation about what matters and what’s fun—both with equal zeal. Additionally, the site reveals what the greatest lie about investing is, uncovers a hiding-in-plain-sight sophistication in Las Vegas, champions a new beauty term (“pro-gorgeous”) to combat the negative undertones of “anti-aging,” demystifies the important facts about the Affordable Care Act, showcases Manhattan’s most dynamic (and famous) men, explains the significant advantages of reverse mortgages, finds the (anguished) humor in today’s TV remotes and much, much more.

“I can’t tell you how long we’ve been waiting to share nowitcounts.com and NiC magazine and I think the results speak for themselves,” says Bill Baskin, Chief Executive Office of both ePath Media and Complete Senior, Inc. “On behalf of my business partners and dedicated team who made this possible, I say welcome to the next great destination for Americans 50+—and we’re just getting started.”

nowitcounts.com

ePath Media provides high quality consumer Internet traffic to a number of financial service industries, including the insurance and reverse mortgage sectors. ePath Media is also the publisher of www.nowitcounts.com and NiC magazine.  With extensive industry experience and high integrity, ePath Media’s goal is to fulfill campaigns that deliver a strong ROI for its advertisers.  ePath Media’s founders have more than half a century of internet marketing experience, dating back two decades. For more information visit http://www.epathmedia.com.

Complete Senior, Inc., publisher of nowitcounts.com and NiC magazine, is a subsidiary of EPath Media and is based in Laguna Beach, CA.

Contact: Bill Baskin, Chief Executive Officer
Phone: (949) 379-8044
Email: bill@epathmedia.com

FOR IMMEDIATE RELEASE

EPATH MEDIA AND COMPLETE SENIOR INC. ANNOUNCE MARCH 2014 LAUNCH OF COMPLETESENIOR.COM AND CS MAGAZINE

Laguna Beach, CA – December 9, 2013.  ePath Media and Complete Senior, Inc. announced today that nowitcounts.com and CS Magazine, a dynamic website and beautiful magazine targeting the vital 50+ demographic in the United States, will launch in the first quarter of 2014 in March.

The debut of nowitcounts.com and CS magazine, the new must-know destinations for all Americans 50+, will be filled with crucial information that impacts the health, money and family of everyone in the demographic. Additionally, nowitcounts.com and CS magazine will be the most reliable resources where adults 50+ can read about their favorite celebrities in exclusive interviews, learn about unexpected travel destinations, discover the best in food and drink, take expert beauty advice, entertain themselves with games and devour provocative entertainment features.

“I’m so excited to announce the launch of nowitcounts.com and CS Magazine,” says Bill Baskin, Chief Executive Office of both ePath Media and Complete Senior, Inc. “We have so many incredible surprises and announcements planned for this important new entry into the media landscape—stay tuned.”

ePath Media provides high quality consumer Internet traffic to a number of financial service industries, including the insurance and reverse mortgage sectors. ePath Media is also the publisher of www.nowitcounts.com and CS magazine.  With extensive industry experience and high integrity, ePath Media’s goal is to fulfill campaigns that deliver a strong ROI for its advertisers.  ePath Media’s founders have more than half a century of internet marketing experience, dating back two decades. For more information visit http://www.epathmedia.com.

Complete Senior, Inc., publisher of nowitcounts.com and CS magazine, is a subsidiary of ePath Media and is based in Laguna Beach, CA.

Contact: Bill Baskin, Chief Executive Officer
Phone: (949) 379-8044
Email: bill@epathmedia.com

FOR IMMEDIATE RELEASE

EPATH MEDIA ANNOUNCES THAT AWARD-WINNING EDITOR IN CHIEF RICHARD PEREZ-FERIA WILL HELM NEW WEBSITE AND MAGAZINE TARGETING VITAL 50+ DEMOGRAPHIC IN THE US

Laguna Beach, CA – December 11, 2013.  ePath Media and Complete Senior, Inc. announced today that veteran award-winning editor Richard Pérez-Feria will serve as Vice President, Editor in Chief of both nowitcounts.com and CS Magazine, the website and magazine targeting the vital 50+ demographic in the United States set to launch in March 2014.

Pérez-Feria is the former game-changing Editor in Chief of Time Inc.’s People en Español, the country’s largest and most important magazine targeting Hispanics. Previously, Pérez-Feria was Editor in Chief for more three dozen magazines and websites including HudsonMOD, VEGAS INC, Brash.com, 7×7, Celebrity Style, Shape’s Fit Hollywood, Music Choice, PersonalMD.com, Teen Celebrity, JUMP, Tennis Match, Gym, American Druggist, City Family, Miami Mensual/Monthly, International Business Chronicle, Fit Pregnancy Style, Medical Tribune, Burn!, Strong, POZ and many more.

The debut of nowitcounts.com and CS magazine, the new must-know destinations for all Americans 50+, will be filled with crucial information that impacts the health, money and family of everyone in the demographic. Additionally, nowitcounts.com and CS magazine will be the most reliable resources where adults 50+ can read about their favorite celebrities in exclusive interviews, learn about unexpected travel destinations, discover the best in food and drink, take expert beauty advice, entertain themselves with games and devour provocative entertainment features.

“Bringing Richard in to execute the vision of the Complete Senior brand signals our seriousness and commitment to this endeavor,” says Bill Baskin, Chief Executive Office of both ePath Media and Complete Senior, Inc. “Knowing what Richard has done in the past—and his numerous accolades speak for themselves—I can’t wait to see how he and his team bring the CS brand to life.”

“This is what I’ve always loved to do, take a blank canvas and create unexpected magic,” Pérez-Feria says. “Bill and the entire management team at ePath Media have all been so supportive—I just know they’ll be thrilled when we launch the website and magazine in March.”

ePath Media provides high quality consumer Internet traffic to a number of financial service industries, including the insurance and reverse mortgage sectors. ePath Media is also the publisher of www.nowitcounts.com and CS magazine.  With extensive industry experience and high integrity, ePath Media’s goal is to fulfill campaigns that deliver a strong ROI for its advertisers.  ePath Media’s founders have more than half a century of internet marketing experience, dating back two decades. For more information visit http://www.epathmedia.com.

Complete Senior, Inc., publisher of nowitcounts.com and CS magazine, is a subsidiary of ePath Media and is based in Laguna Beach, CA.

EPATH MEDIA AND COMPLETE SENIOR, INC PROUDLY ANNOUNCE THE

RE-BRANDING OF COMPLETESENIOR.COM AND CS MAGAZINE TO

NOWITCOUNTS.COM AND NiC MAGAZINE

Laguna Beach, CA – October 9, 2014.  ePath Media and Complete Senior, Inc. are proud to announce the re-branding of completesenior.com and CS Magazine to NowItCounts.com and NiC Magazine.  The website and magazine will continue to be the must-know destinations for all Americans 50+.

Common to both NowItCounts.com and NiC Magazineis crucial information that impacts the health, money and family of everyone 50+. Additionally, NowItCounts.com and NiC Magazine will continue to be the most reliable resources where adults 50+ can read about their favorite celebrities in exclusive interviews, learn about unexpected travel destinations, discover the best in food and drink, take expert beauty advice, entertain themselves with games and devour provocative entertainment features.

“I can’t properly express how excited I am to editorially and creatively helm the beautifully re-branded website and magazine,” says Richard Pérez-Feria, NowItCounts.com and NiC Magazine’s Vice President, Editor in Chief. “NowItCounts.com and NiC Magazine mirror perfectly the life-affirming content we’ve been providing since our launch. I also love the new name because it reflects how my team and I approach every story, every feature, every cover of the magazine and the website’s homepage. I know NiC will catch on like wildfire.”

“It’s always a difficult decision to re-brand an ever-increasing media entity, but we feel that NowItCounts.com and NiC Magazine best reflect the relevant content and our company’s philosophy perfectly,” says Bill Baskin, Chief Executive Office of ePath Media and Complete Senior, Inc. “In many significant ways, nothing is different today except the name—the stories are as compelling as ever, the design is striking and the future is bright. We’re so happy that NiC is here and know you will be, too.”

Link to NowItCounts.com

ePath Media provides high quality consumer Internet traffic to a number of financial service industries, including the insurance and reverse mortgage sectors. ePath Media is also the publisher of NowItCounts.com and NiC Magazine.  With extensive industry experience and high integrity, ePath Media’s goal is to fulfill campaigns that deliver a strong ROI for its advertisers.  ePath Media’s founders have more than half a century of internet marketing experience, dating back two decades. For more information visit epathmedia.com.

Complete Senior, Inc., publisher of NowItCounts.com and NiC Magazine, is a subsidiary of ePath Media and is based in Laguna Beach, CA.

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